Houston's First Brand

Agent instructions

For AI agents

Start with the tokens. Everything here is also available as plain files at this site's root.

Use brand-tokens.json for every color, font, and type value. Never guess a hex code. Use semantic.* tokens for UI.
Read voice-and-tone.md before writing copy, and run its review checklist before returning.
Check names, dates, times, and capitalization against writing-style-guide.md.
Follow brand-guide.md for logo, color, type, accessibility, and imagery.
Every link and CTA points to HoustonsFirst.org. Never write “HFBC” in public copy.
If a rule isn't covered, say so. Don't invent one.

Repository

Key files

Read them on GitHub, or fetch the raw files from this site.

Start here

brand-tokens.json

Colors (print and digital pairings), fonts, and type roles as W3C design tokens.

Raw · GitHub

Visual

brand-guide.md

Foundation, traits, audiences, logo, color, type, digital accessibility, imagery.

Raw · GitHub

Voice

voice-and-tone.md

How we sound by audience, moment, and channel; approved messaging; checklist.

Raw · GitHub

Mechanics

writing-style-guide.md

Church, campus, ministry, and event names; dates; times; divine terms; dashes.

Raw · GitHub

Assets

assets/

Logo files (SVG and PNG, campuswide and campus) and font guidance. Licensed fonts aren't included.

GitHub

Rights

LICENSE.md

GitHub

Who we are

Foundation

Mission · why we exist

The Great Commission

Matthew 28:19–20 (CSB)

Vision · who we are

relevant biblical community

Relevant · Biblical · Community

Strategy · what we do

Gather, Grow, Give

Give = serve, give, go

Five brand traits

Generous

We have so much to be grateful for.

Vibrant

Life is full, and so are our hearts.

Relational

Connected hearts, shared journeys.

Attentive

Every person, every day.

Genuine

Real stories, real grace.

Palette

Color

Core colors lead every piece; accents highlight in moderation. Click a color to copy its HEX.

Core

Accent

Seasonal combinations

Official for digital · 2026-10-02

Digital accessibility

For web, Rock, email, and app text and UI. Print and large display follow the printed guide.

Rules

No white text on Sky, Apricot, or Kelly. Use Slate text.
Buttons: Navy with white, or Sky with Slate.
Sky text only at 24px+ (19px+ bold). Links and small CTAs use Navy.
Body copy: Slate on white or Gray, or white on Slate or Navy.

Buttons

Learn more Register

WCAG 2.x AA: 4.5:1 for normal text, 3:1 for large text and UI components. Ratios below are calculated live from the tokens.

Pairing	Sample	Ratio	Digital use

Typography

Type

Gibson, Tisa Pro, and Futura PT Condensed via Adobe Fonts. Specimens below render in the free Google Fonts alternatives.

MicrotitleGibson Semibold · Sky (alt: Montserrat 600)

Sun, June 2, 2024

HeadlineGibson Light · Navy (alt: Montserrat 200–300)

This is our headline style

SubheadingTisa Pro Regular (alt: Gentium Book Plus)

Real Life. Real People.

BodyGibson Light · Slate (alt: Montserrat 300)

Welcome to Houston's First! We are a thriving and diverse community of real people experiencing real life together. We want to be the Church every day of the week.

Compact bodyFutura PT Condensed Book (alt: Barlow Condensed)

Welcome to Houston's First! We are a thriving and diverse community of real people experiencing real life together.

Call to actionGibson Semibold, ALL CAPS

Learn more Print: Sky text · Digital: Navy

Identity

Logo

Black or white only. Never brand colors. SVG for web, PNG for Office and email: all logo files.

Primary (black)
for light backgrounds

Primary (white)
for dark backgrounds

Stacked · Mark only · Campus logos
in assets/logos/

Use

Campuswide logo for anything spanning more than one campus; campus logos only for single-campus audiences.
Clearspace: half the logomark's height/width on all sides.
Minimum height: primary 0.3 in (7.62 mm); stacked 0.75 in (19.05 mm).
Mark alone on print? “Houston's First Baptist Church” must appear on the piece.
Over dark backgrounds the mark may be 100% white or screened to 50%.

Never

Stretch, warp, skew, or slant it
Rearrange components or change the lettering
Recolor it or add effects (shadows, glows, outlines)
Place it on busy or low-contrast backgrounds
Add elements to or around it

Mechanics

Writing quick rules

The full list lives in writing-style-guide.md.

Topic	✅ This	❌ Not this
Church name	Houston's First Baptist Church · Houston's First	HFBC · Houstons First · Houston First
Website	HoustonsFirst.org	houstonsfirst.org · www.HoustonsFirst.org · hfbc.org
Phone	713.681.8000	713-681-8000 · (713) 681-8000
Single date	Mon, June 17	June 17 · Mon, June 17th
Recurring	Wednesdays, Oct 5–26	Every Wednesday, June 5th–26th
Times	9a · 2:30p · Noon · 9–11a · 8a–10p	9 a.m. · 12p · 9a–11a · 8–10p
Date + time	Mon, Nov 28 @ 9a	Mon, Nov 28@9a · Mon, Nov 28, 9a
Divine terms	His · Bible · Gospel · biblical · godly · the Church (Body of Christ)	his (for God) · Biblical · Godly · “went to Church”
Campuses	The Loop Campus · Cypress Campus · Downtown Campus · Sienna Campus	Main Campus · HFBC Cypress · Español Campus
Volunteers	PATHMAKERS	Pathmakers